Platinum selling duo Rizzle Kicks who stormed the UK's charts and hearts in 2011, like a collective breath of fresh air, with the release of their hit packed debut album "Stereo Typical", make their very welcome return with the release on August 26th of their brand new single "Lost Generation". The single, on the one hand a glorious rousing pop song, on the other a bristling and incisive treatise on the "morphine" of reality TV, is taken from the boys' hugely anticipated new album "Roaring '20s" which is released September 2nd through Island Records.

"Lost Generation" will be accompanied by a remarkable video which is being directed by Jamie Thraves (Radiohead & Coldplay ) and will be made with th help of 150 young people between the ages of 16-24. The idea for the video came about when the band teamed up with GoThinkBig a work experience initiative launched by O2 and Bauer Media to offer 16-24 year olds from the UK a once in a lifetime opportunity to kick-start their career by landing a work placement on the production team. Each young person will work closely with a professional counterpart on the set and one lucky applicant will work alongside the director, overseeing all aspects of the production. The video will premiere on July 26th.
"Stereo Typical", featuring the joyous hit singles "Down With The Trumpets" and "Mama Do The Hump", introduced Jordan "Rizzle" Stephens and Harley "Sylvester" Alexander Sule as the most vibrant, refreshing, lyrically acute and downright entertaining act to emerge from the UK in years. Since the album's release Jordan and Harley's staggering social network stats. prove they have become a major force in the pop landscape : 590,000 albums and 1.6 millio singles sold worldwide, 1.3 million twitter followers, over 56 million views on YouTube and VEVO, 1.1 million Likes on Facebook, 200,000+ followers on Instagram and well over 1.2 million plays on Soundcloud. Add to this a no.1 single with Olly Murs, 2 sell out headline tours, a Brit Award nomination, 5 MOBO nominations and I think it's fair to say that we can expect those figures to soar once the tunes start tumbling from "Roaring '20s".

Adam Guest | Junior Online PR | Purple Entertainment | 27 - 29 Glasshouse St, London, W1B 5DF