Release video for new single ‘Shock Horror’ feat. JONES
(Black Butter)
“…the electropop hitmakers managed to repackage ’70s beats and vocals into a modern digital musical experience” – NYLON
“Joyrider’ is a song that seems to cruise through… climbing to a spectacularly cosmic climax” – NOTION
“…electronic beauty featuring a disco pop, funk-fuelled bassline” - Impose
Shy Luv, the Manchester duo of artists Sam Knowles (aka Karma Kid) and Jake Norman (aka Armeria), kick off 2017 with new video and single ‘Shock Horror’, featuring acclaimed singer-songwriter JONES.
Directed by London-based French duo Bif, the exhilarating CGI-addled video sees the band skydiving amongst mini-clones and giant women, in a free-fall as trippy and pleasingly disorienting as the song’s infectious neon-lit electronic pop.
Director duo Bif say: “The idea was to shoot the girls as if they were gigantic statues. We used the photogrammetry scanning system in order to recreate a perfect 3D model of each character. CGI allowed us to create impossible camera shots, animate the duo and populate each scene the way we wanted.”
In November, Shy Luv introduced their new sound as a duo (following a well-received debut EP as three piece in 2015) with ‘Joyrider’, which also marked the vocal debut from Karma Kid. The song trended on the Spotify Viral Chart (Global #22, UK #8, US #31), went to #3 on Hype Machine with over 200k plays on Soundcloud, and won praise from outlet including NYLON, NOTION, Discobelle and Impose.
Freshly signed to Black Butter, ‘Shock Horror’ presents the next phase of the duo’s evolution, traversing timeless disco, funk-punk and electronic sonic touchstones while carving out their own playful aesthetic and live, organic feel. The track was written, performed and produced by the duo, with Karma Kid yet again demonstrating he is not only an accomplished musician, writer and producer, but a talented front man as well.
Having made their live debut supporting SG Lewis at KOKO in November (they perform as a three piece with live vocals and instruments), expect further dates to follow from Shy Luv early this year.
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